TOYOTA
WAKU DOKI

I created styleframes for Toyota Mexico's "Waku Doki" campaign to define the look of the light city. Besides developing the look, I also did the art direction and motion design for the TVC. You can see the final commercial here

Following the philosophy of Waku Doki, the Japanese term for "the pleasant anticipation and adrenaline rush," Toyota's latest crossover SUV, the RAV4, is built to inspire excitement and amazement with its intelligent technology and lively design.

Client: Toyota, Mexico
Agency: Ferrer, Mexico
Production Company: ACA Films Mexico
Director: Matthias Zentner
Motion Design and Art Direction: Daniel Schmidt, Thomas Wernbacher
Post: Velvet Mediendesign, Munich