On Air Redesign for the Greek TV channel MEGA TV. The promo package includes idents, lower thirds, corner bugs, presenters, sponsor frames, time table boards - all based on the idea of a magic TV frame.

After we defined the new 'corporate motion' for the station ID that felt directional, graphic and modern, I started to develop the look and animation of the color particles. We wanted them to flow with the behavior of the promo elements and also to float from the 2D painted frames of the live action into a 3D space. In the next steps, I animated sub-brand logos and other graphic and typographic elements.

Mega becomes a public stage, a TV frame projected into space. The 2-dimensional perception becomes a real life experience. We wanted to send an impulse that Mega is there and shows the positive spirit in the environment.

I did animation, art direction, look development, compositing, using software Adobe After Effects, Trapcode Particular.

Client: MEGA TV Greece
Production: Velvet Mediendesign GmbH
Producing: Oliver Loessl
Direction: Matthias Zentner
Creative Direction: Matthias Zentner, Thomas Wermbacher
Art Direction, Animation, Compositing: Daniel Schmidt
Design: Monika Rohner, Stefanie Hartmann
Flame/Online/Compositing (Lifeaction): Andreas Rathmacher
Nuke/Retouch: Rayk Hemmerling
Editing: Jochen Kraus, Flo Höger